Priya Rajaraman
BUSINESS DESIGNER
EXPERIENCE
EDUCATION
AUG 2021 - PRESENT
Business Designer
Developed a strategy approach to implement new value propositions, business models based on primary and secondary research synthesis to determine jobs-to-be-done for customer segments
MBA, Design Strategy
California College of the Arts
AUG 2019 - MAY 2021
GPA: 3.90
AUG 2020 - APR 2021
Sales Strategist
Set goals and sales quota for a retail store and studied customer needs, behaviors, motivations and pain points to give sales staff recommendations on techniques
B.E, Print & Media Technology
Manipal Institute of Technology
JUL 2013 - MAY 2017
GPA: 7.23
JAN 2021 - MAY 2021
(STUDENT PROJECT)
Business Designer - New Product Innovation
Spearheaded business strategy and product innovation for a new employee engagement platform, and forecasted a 3-year revenue model, costing model, go-to-market strategy and project implementation plan for the business
EXPERTISE
AUG 2020 - JAN 2021
(STUDENT PROJECT)
Business Designer - UX Strategy
Facilitated design sprints to create meaningful experience for a platform that integrates language learning into every communication. Prototyped multiples experiences for possible use cases of the platform and created user journey maps to better understand the personas
Business Strategy
Experience Transformation
Op Model Transformation
Design Research
UX Strategy
Stakeholder Management
Workshop Facilitation
AUG 2020 - JAN 2021
(STUDENT PROJECT)
Business Designer - Experience Transformation
Designed a connected, consistent and personalized onboarding experience for the creative team to accelerate value generation in their role by conducting qualitative and quantitive research methods and facilitated design thinking workshops to ideate and execute on concepts
STRENGTHS
Based on Gallup's Strengths Finder Test
JAN 2020 - MAY 2020
(STUDENT PROJECT)
Business Designer - Business Model Innovation
Developed a strategic approach to implement new value propositions and business model pivots based on primary and secondary research methods and determined customer journeys through various stages of interaction
Achiever
Self Assurance
Strategic
Intellection
Relator
DEC 2018 - AUG 2019
Founder
Designed customized lifestyle planners based on individual or organizational needs and crafted operational plans from designing to delivery and forecasted sales based on market trends and consumer needs
AWARDS
FEB 2019 - APR 2019
Project Manager - Brand Strategy
Lead a team of designer, web developers and content strategists ro develop national digital marketing plans and brand identities for multiple concurrent projects by creating process maps and concepting
International Award for Young People (IAYP)
The Duke of Edinburgh's International Award
- Gold Standard
- Silver Standard
- Broze Standard
JAN 2018 - MAY 2018
Account Manager - Marketing Strategy
Developed social media marketing plans for existing brands based on user research findings, market and competitive analysis. Collaborated with various stakeholders to curate brand identities and growth strategies for new and upcoming brands
JUL 2017 - NOV 2017
Project Coordinator - Operations Strategy
Coordinated between cross-functional departments to improve efficiency in end-to-end operations by analyizing quality and quantity of the production
Contact me
San Francisco, CA
Email: priya.rajaraman.96@gmail.com
LinkedIn: /priyarajaraman96
Instagram: @priya.rajaraman
© Priya Rajaraman 2022 | Business Designer